Caesar Lima spent 3 weeks shooting street portraits with the new Leica Q in Dubai, Abu Dhabi, Mumbai, Goa, Cochin, Sri Lanka, Kuala Lumpur, Singapore and Hong Kong, here is a preview.
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Caesar Lima is an award-winning fashion and beauty photographer/director with a passion for technology, street photography, ‘futebol’ and urban toys. Born in São Paulo, Brazil and with a Bachelor of Arts degree in advertising, Caesar Lima always had the passion and drive to go against the creative grain. Caesar welcomes and embraces technology as an endless tool to express himself creatively. Caesar has received multiple accolades and awards including the 2015 International Color Awards, 2014 Rangefinder The Shot Award, 2014-13-12-11 IPA Awards, 2013 and 2012 One Eyeland Awards, 2013 and 2012 PX3 in Paris, 2011 Archive 200 Best, and 2009 Addy Award to name a few in recent years.
Q: How would you describe your photography?
A: I shoot stylized fashion and beauty. I started my career as a product photographer and I’ve always spent a lot of time on lighting and prepping the shot. I love to shoot in studio starting from total darkness; it’s like a black canvas and then paint with light, creating shapes and moods.
Q: Can you provide some background information on these images?
A: This was a hair/beauty story for Institute Magazine and my first time shooting with the new Leica S. I wanted to shoot in studio to have more control of the lighting. I invited Michelle Borquez and Nalani Ravelo from Industry Models in Los Angeles, plus the amazing hair and make up artist Manuel Benevides and styling artist Jessica Boal. This was shot at my studio in Calabasas, California.
Q: How would you characterize the images in this portfolio?
A: It’s beauty I guess, but it is so hard for me to lock myself inside a specific category. I love to shoot beautiful people always in an unusual way, something fresh. I’m not a reporter. I like to create something unique/unusual that hasn’t been done before, something appealing.
It’s important to me that the image has a punch, gets your attention, tells you a story, and makes you wonder.
Q: Did you have a specific goal for these images? If so, what was it and do you think you achieved it?
A: My goal was to shoot hair but I wanted something very unusual, something ambiguous – black/white, good/bad, real/fantasy. I don’t like to be obvious or predictable, but I think once you see three or four images you get the yin-yang.
Q: What were your first impressions of the Leica S (Typ 007)?
A: I love it. It feels like a 35 mm and has an amazing grip. The image quality is superb, very responsive. I’m very impressed.
Q: What lens(es) did you use for these and why?
A: I tested the 120 macro because I was doing mostly portraits. I also love the CS lenses and that we can sync flash at high speeds.
Q: You also did some shooting with the Leica Q. Can you tell us about that experience?
A: The Q is one of the best cameras I ever used. It’s super portable with amazing image quality. Every feature and button is in the right place. Everything is so well thought of and very ergonomic: you unlock the focus ring and the camera switches to manual focus mode, built in EVF, the +/- exposure button is right by your thumb. I carry my Q with me 24/7.
Q: How long have you been a full-time photographer?
A: Since 1991.
Q: I see you started as an art director and have a degree in advertising. Do you think this background has influenced or helped you as a photographer? If so, how?
A: Oh yes, it gives me more ground because I know what my job is. At the end of the day I need to create an image that will generate attention to sell the message. I’m telling a story visually. It helps me in dealing with the agency, creative people, and also the client.
Q: Did you have any formal education in photography, with a mentor, or were you self taught. Was there a photographer or type of photography that influenced your work or inspired you?
A: I am 100 percent self taught. My background is in advertising and marketing, but photography I learned by doing it. I grew up watching Mario Testino, Richard Avedon, Helmut Newton, Steven Meisel, and Mario Sorrenti.
Q: What genre are your photos?
A: Fashion, beauty and portraits, but lately, because of cameras like the Q, I have been enjoying a lot of travel and street photography. That’s the reason I started Project 365.
Q: How did you first become interested in Leica?
A: Since I started shooting, Leica has always been a reference in camera equipment and I always dreamed of having one. It took a while, but now I own four of them.
Q: What approach do you take with your photography or what does photography mean to you?
A: It means everything because this is my way of expressing myself artistically and I’m always trying to register the way I see things. Photography enables me to bring to life my ideas and dreams. It’s my way to visually showcase my ideas.
I like to shoot the unusual: a unique angle, an amazing wardrobe, unique makeup, talking to the models; it’s the combination of all that that creates a fresh image. Everybody needs to feel important and part of the process.
Thank you for your time, Caesar!
– Leica Internet Team
Connect with Caesar on his website, Twitter, Facebook and Instagram. Caesar’s work will be on display at Leica Camera’s booth at PhotoPlus Expo from October 21 – October 24. Stop by booths 136 and 137 between 10:00 a.m. – 5:00 p.m. on Wednesday to Friday and 10:00 a.m. – 4:00 p.m. on Saturday. Besides Caesar’s images, we’ll unveil the newest addition to the Leica family and will have our full lineup on display.
On display: works by Caesar Lima,
Model: Michelle Borquez and Nalani Ravelo (Industry Models LA)
Hair + Make up by Manuel Benevides
Styling by Jessica Boal
Imaging by Felipe Silva
The features of the products are highly important for customers and they are also responsible for making one product distinguished from other products that can be used for the same purpose, but the first thing that attracts the attention of any customer to a specific product is the photo of that product. Those products that are professionally photographed to be found everywhere like magazines, websites, shops and even streets are expected to be sold in large numbers unlike other products that are not photographed even if they are of higher quality. So, if you are a business owner and want to increase your sales to generate high earnings, you have to think of photographing your products. There are countless product photographers who offer this service and specialize in product, commercial and advertising photography. If you want to know more about those professional photographers or want to learn how to photograph products, take a look at the following top 10 best product photographers in the world starting from the least famous to the most creative and famous ones.
Caesar Lima is a fashion and beauty photographer who specializes in capturing photographs of different products especially those technological, fashion and beauty products. Having a Bachelor’s of Art in Advertising has helped Caesar to capture stunning photos that are really impressive. He tries to make use of technology to express his thoughts in a creative way. He focuses on presenting unprecedented ideas which makes his work more creative. Caesar Lima has received too many awards such as 2015 International Color Awards, 2014 IPA Awards, 2013 Spider Awards, 2013 One Eyeland Award, 2012 PX3 Awards and more.
Pop photo: The commercial and fashion work of Caesar Lima
Dpreview interview: Caesar Lima by David Alexander Willis
Photos by Caesar Lima
Commercial portraitist and product photographer Caesar Lima is absolutely fascinated by imaging technologies. His earnest enthusiasm for photography and the business side of the market have helped the trendsetter stay one step ahead of his peers despite a difficult economy. An admitted tech addict, Lima was quick to adapt to emerging digital trends early on, which helped his studio rise over the last two decades to the forefront of conceptual advertising.
With clients like T-Mobile, Sony Pictures, Pioneer Electronics, Reebok, Walt Disney and many more, he has been named as one of the top product and advertising photographers in the world, and his high gloss commercial and portrait photography has won a number of awards over the years. Based in Los Angeles, his studio portfolio is fun and unique, and yet obsessively composed; a stylish collection of vibrant color schemes, minimalist graphic design, meticulous lighting and gorgeous women. More recently, however, Lima has continued to push himself outside of his comfort zone by embracing street photography through his year-long Project 365 series of images taken with several new camera systems like the Sony a7 II and the Leica Q.
When he’s not shooting, Lima is a PR machine. He’s active daily on a variety of social media outlets to keep his network of clients and fans updated on his work, and regularly kept a blog long before social media’s prominence. Despite his successes as a commercial photographer, he also submits his work compulsively to magazines, websites and contests, noting that it’s a goal for him as a photographer to win at least one award for his images each year.
Find out more about his work and tech interests, including his own dedicated Macintosh museum, by clicking through the slideshow and accompanying Q+A. To find out more about Lima’s work, visit www.caesarlima.com. Follow him on Behance, Facebook, Instagram, Pinterest, Google+, Twitter and 500px.
“In my recent trip to Spain I’ve tested the Sony RX-1, Spain is an amazing place for photography, there’s always something going on the streets.
The RX1 is a very interesting small size wide-angle fixed lens camera, actually the total opposite of a what a studio photographer uses, I’m so used to big heavy cameras and having a choice of a wide choice of lenses.
For me was very cool been able to carry a full frame camera everywhere, I was “loaded” all the time and working with only one lens only was fun and challenging, I was forced to work with a much wider angle and include more of the surroundings, actually the human form (what is my main subject in my beauty and fashion work) became secondary but not less important because you always need it to tell the story.
I was really impressed with how easy and fast I was able to shoot, “real” under/over exposure button next to your thumb and aperture ring that you can change your f/stop without going through 3-4 menus was very refreshing, battery life was pretty good, the only wish I had was a little more grip, I even purchased the thumb grip accessory which helps but it comes out of the body very often, you need to be careful otherwise you’ll loose it.
The 2.0 Zeiss lens is amazing I love the shallow depth of field and the macro mode come very handy too. The picture effects are great, many different looks – warm toy and high contrast black + white are my favorites, overall I really enjoyed the RX-1 the best portable camera I ever used and for sure will be always in my back-pack.”
Featured on http://www.stevehuffphoto.com/
Every 4 years the World Cup hosts 32 countries and an amazing soccer tournament in a different country. Since it was hosted in Brazil this time and being from Brazil and a photographer, I couldn’t resist making my 6 week trip down there into a project of capturing some of the excitement of this unique event. I decided to take mirrorless cameras because of their smaller size. I took a Sony RX-1, a Leica T with a 23mm and 5 M lenses plus a Sony A7r with 50mm and the new 70-200mm. I was able to take all this gear into the stadiums with no problem.
The games were held in different cities and I also ventured out into the streets and bars to capture the faces of the fans. There were amazing crowds of people from different countries, like a huge party. The Brazilian people are amazing hosts and they love to party. They were very proud to have all these visitors, the combination of great soccer games, 12 brand new stadiums, great food and lots of beer made it the best World Cup ever.
I feel very lucky to have been there and to have been part of such cool event.
Featured in http://www.stevehuffphoto.com/
Award-winning Los Angeles-based advertising beauty and fashion photographer Caesar Lima has started his biggest project ever. “For the last couple of years the cameras have gotten smaller, and since I always carry at least a couple in my back pack, I thought why not challenge myself to shoot something visually significant every day,” says Lima. Project 365 is one shot every day that will capture and document all that is important to him. Lima considers this project as “lab work,” using smaller mirrorless cameras and shooting with available light. The imagery may be anything from fashion to a street scene or even an object as a toy. He would like to do an exhibition in January 2016 with some of his favorites. Right now you can see some his images from Project 365 here. Lima promises that Project 365 will be visually interesting. We can attest to that already. See more of Lima’s fashion, beauty and personal work at his site, www.caesarlima.com – See more at: http://www.365proj.com